Social Media Manager vs. Community Manager: What’s the Difference?

Social Media Manager vs. Community Manager: What’s the Difference? And Who Cares?

　
The terms “Social Media Manager” and “Community Manager” represent two very distinct positions, yet these job titles are often used interchangeably. The recent influx of

startups and tech companies has provided an abundance of job openings, but there seems to be a bit of confusion between the two titles.

While they do share similar characteristics, each position requires different ways of thinking and involves very specific responsibilities. Community Managers are often the public face of brands, interacting with the community and generating buzz for their companies. Social Media Managers are strategists and communicators, with the ability to measure and analyze effectiveness. Here’s a more detailed break-down of exactly what these positions entail.

A Brief History

Contrary to popular belief, Community Manager isn’t a new job title, and building a community around a brand isn’t a new business strategy. Modern day Community Managers serve as brand ambassadors, personally interacting with customers, other businesses, and community members — keeping relationships stable and upwardly mobile. Social media has undoubtedly opened many doors for Community Managers, but managing and updating theses platforms is not their sole responsibility.

Social Media Manager, on the other hand, is a relatively new job title that requires a different set of obligations and skills for this burgeoning medium. In very broad terms, Social Media Managers are responsible for maintaining all social media platforms, developing and executing social media campaigns, and then analyzing the results.

What to Look For When Hiring

                                             
My comment. So what's in a name? Everything if you don't know what you are doing or what you are looking for?
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