The terms “Social Media Manager” and “Community Manager” represent two very distinct positions, yet these job titles are often used interchangeably. The recent influx of
While they do share similar characteristics, each position requires different ways of thinking and involves very specific responsibilities. Community Managers are often the public face of brands, interacting with the community and generating buzz for their companies. Social Media Managers are strategists and communicators, with the ability to measure and analyze effectiveness. Here’s a more detailed break-down of exactly what these positions entail.
A Brief History
Social Media Manager, on the other hand, is a relatively new job title that requires a different set of obligations and skills for this burgeoning medium. In very broad terms, Social Media Managers are responsible for maintaining all social media platforms, developing and executing social media campaigns, and then analyzing the results.
What to Look For When Hiring
My comment. So what's in a name? Everything if you don't know what you are doing or what you are looking for?
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