What Does A Social Media Manager Do All Day

Do you have dreams about posting to Facebook and nightmares about Twitter followers abandoning your brand’s page?

If so, you must be a social media manager.

Your friends probably think you spend all day on Facebook sharing cool things, pinning pretty stuff on Pinterest, and retweeting about Happy Hour.

What they don’t see is that your client just called you and demanded a Facebook promotion with a minimum of 100 entries, so you just shared it on your Facebook page and all of your friend’s pages. The boutique that hired you just asked you to put up their entire spring line on Pinterest, and those 30 restaurants you work with all have Happy Hour specials today, and they want their Twitter followers there.

Here’s how to tell everyone what you really do:

• First, you check and respond to the 367 emails that attempt to crash your computer every morning while drinking the first cup of coffee for the day.

• Next, you check your client’s social media channels for messages, comments, reviews and drunken photos uploaded at 2 a.m. to that nightclub’s Facebook page.

• It’s time for damage control for that client who got the really bad Yelp review— must have just been an off night at the restaurant!

• On to the second cup of coffee for the day.......

My commentary:  Recession, layoffs, reduction in work hours. The handwriting is on the wall. All crisis events for one person lead to an opportunity for another person. If your time and efforts are not producting the economic stability you expect then consider becoming a social media manager.

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